Gabriella Vidus, CEO, RTL Hungary / r-time, Hungary
Transcript:
“There is a disturbance in the force for many advertisers and marketeers as the digital galaxy expands and provides increasingly tempting solutions for the products and services. In times like these, it is worth to remind them that the real force of advertising hasn’t changed when it comes to sales or building brands. It is still called: Television. For a couple of decades, television has always delivered these promises and from a marketeer’s point of view, it is a simple yet powerful one: You will always get what you are paying for.
100% brand-safe, audio-visual premium content, watch by millions of real viewers at the very same time on full screen and measured by independent research companies according to international standards which provides us with the strongest currency on the ad market, maybe the only currency of it. No fraud, no excuses, no scandals, just powerful reach and emotional impact. In a single word: Television.
May the force of television be with us and our partners. Happy World TV Day for all of us.”