Francisco Pedro Balsemao, CEO, Grupo Impresa, Portugal
Transcript:
“Hello everyone, and happy World TV Day. As the CEO of Portugal’s largest and most successful TV broadcaster, I am extremely proud to be an active participant in an ecosystem where such a vibrant and constantly evolving medium is thriving.
TV as we know it has changed and will continue to change for the better. TV is about curation but also about choice. It is about trust and about freedom. It is about live and on-demand. It is about moving images but also images on the move. It is about flexibility and about precision. It is about being present and being there for our viewers, when they want us and when they need us.
TV is all about giving viewers what they want, when they want it and in whatever format pleases them most. Anytime, anywhere and on any device, or as the French say mobiquité – a perfect fusion between mobility and ubiquity.
In my opinion, TV is just getting started. We have been a key part of people’s lives for the past decades, because of the quality of our content and we have upped the game for the future due to our formidable omnipresence, with quick upgrades in technology, investment in creativity and talent and our unsurpassable consistency and credibility, the power of TV is unbeatable. As a passionate defender of this medium, I am confident that I will be here in 25 years’ time to share with you my thoughts on the importance of TV for the second half of the 21st century. Thank you.“