Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.
Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique.
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world and include interesting findings such as the fact that there are now no online behaviors where tablet users are more likely to turn to their tablets than their mobiles. That said, tablet users are almost as likely to be watching TV on their tablet (40%) as their mobile (47%). These devices seem more suited for purposes like watching TV and browsing the web, when a mobile screen will not suffice.
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks and plenty of other distractions but they still spend more time with TV than any other medium.
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants. To really explore the power of television, they asked people to live without it for 5 days – meaning no pay TV or cable packages, no free-to-air broadcast channels, no TV on demand, no TV Everywhere apps, and no DVR access.
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital and traditional media. One of the key learnings is that a media plan that includes digital executed simultaneously with traditional offline media consistently drives greater lift.
What the world loves watching
On World TV Day, international figures show the immense popularity of TV.
TV takes gold in Rio
Huge audiences around the world enjoy the Olympic Games on TV and online.