Live football brings people together around TV, especially younger audience.
TV is the world’s favourite video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.
World TV Day focuses on younger viewers
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV remains with younger generations.