Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants. To really explore the power of television, they asked people to live without it for 5 days – meaning no pay TV or cable packages, no free-to-air broadcast channels, no TV on demand, no TV Everywhere apps, and no DVR access.
What the world loves watching
On World TV Day, international figures show the immense popularity of TV.
TV takes gold in Rio
Huge audiences around the world enjoy the Olympic Games on TV and online.
TV celebrates extra time during EURO 2016
Live football brings people together around TV, especially younger audience.
TV is the world’s favourite video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.
World TV Day focuses on younger viewers
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV remains with younger generations.