Published by:

TV is a fundamental building block of the Brazilian nation. It ensures the cultural and linguistic unity of a country in which significant parts of the population are largely, if not entirely, illiterate, that is to say only managing to write down their own names. Since neither literature nor film has been able to reach the nation en masse, television has taken up that responsibility. In Brazil, TV’s responsibility is thus huge, when it comes to producing programs. This essentially means TV has to gradually mould the identity of a country still going through its phase of self-discovery or, rather, self-invention. We must not think of television as a business but as a very powerful component in the building of a collective unconscious. This is perhaps why Globo, our largest TV network, is nicknamed ‘The Dream Factory’.

(For egta, ACT, EBU)