Europe, IAB: White Paper: Connected TV

December 6, 2018 Published by: admin

IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe.

Tags: Connected TV Report Research Study

06Dec 2018

17 slides that every marketer should know about TV

Worldwide figures underline the effectiveness of television advertising

Australia, ThinkTV: The Itty-Bitty Book of TV Gobbledygook

Canada, Accenture: The Moneyball Moment for Marketing in Canada
Europe, FreeWheel Council for premium Video, Europe (FWCE): Cracking the Programmatic Conundrum

Belgium, SBS: Addressable TV: a phased roadmap

Worldwide, Ooyala: State of the Broadcast Industry 2019 report

US, The VAB: 2019 VAB Video Insights Guide

Europe, IAB: White Paper: Connected TV

Check older materials in archives

Browse materials by category