Mark Frain, CEO, Foxtel Media, Australia
Transcript:
“Hi I’m Mark Frain, Foxtel Media CEO, part of the Foxtel Group. I run the advertising arm for the Foxtel Group. It’s great to be part of the celebration for World TV Day. When I think what was going on 25 years ago, probably shows like Everybody Loves Raymond would have been the number one show across platforms globally. So much has changed since then and we are really now on a path to a streaming future, I think globally.
Linear TV has long been the battle ground for which our audiences are and which we deliver for clients. And now we are entering into this rapidly advancing streaming, digital world. That is certainly what we are looking at as a business moving forward and if I look at the Foxtel Group, only five years ago, 8% of our subscribers came from streaming. That has just gone over 50% and that has gone over 50% in the last 2 or 3 years. Significant advancement. We are going to continue to do a lot of testing in this environment. I think from a streaming perspective, it’s great that it gives us such data, such technology to really take the future of television to a very different place that it has been in the last 2 or 3 years.
Great to be part of the day. I can’t wait to share globally some of the things that we are going to learn about the future of television. Thank you.”