Wolfgang Link, CEO, ProSiebenSat1 Entertainment Group, Germany
Transcript:
“Relevance and attitude make us distinctive. We provide orientation, we provide the necessary context, prevalent issues in our society. The global pandemic has shown how important trustworthy media brands are for our viewers and how strongly the medium of television connects people across all age groups and provides security. In Germany alone we reach an average of 60 million people a month with our stations. We aim to use this reach to benefit society. With this reach we clearly oppose racism, hate, discrimination and fake news. With this reach TV makes people think, laugh, cry, discuss and relax.”