Gilles Pélisson, Chairman and CEO, TF1 Group, France
Transcript:
“Hi. I am Gilles Pélisson, chairman and CEO of the TF1 group in France. This message is just to share with you how much I believe that, more than ever, television has been the media most resilient and, demonstrating following the pandemic, that the social down the creates between people generations young and older is more than ever as significant. We have experienced, of course, during the pandemic like everybody else, a surge in our ratings with millions of people watching television, connecting themselves to hear about the news and about, you know, watching and trying to divert themselves when they couldn’t leave their homes.
The good news is that by the end of this year, we are seeing people staying, watching television and enjoying our newscast, our fiction, our drama, our entertainment and movies more than ever. It has been incredible ratings showing the resilience and the way people are attached to that media. It is about connecting people together. It is about fighting against fake news, which in our world is really a trauma, and then making sure that we have the most significant programs for the largest audience.
For the advertisers, it means also that never in this world a media has the potential reach that television can demonstrate every day. And we are seeing larger advertisers and smaller ones coming to television even back after having trying digital. The good news is also that addressable TV and advertising means that we can combine the best of both worlds; having the reach of the television media in a linear sense, in the traditional sense, and the new capability to reach and target specific audiences like on the internet. Expanding our media to the digital world is certainly the way to go.
So, we are very excited about both having still a very strong linear television more than ever, but yet combining it with the digital power. Thank you.”